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Revolve clothing9/2/2023 ![]() If pictures are worth a thousand words, then videos are worth a million.”īailey added that brands should use video in their product pages to “bring product to life” without translation, which can be expensive. “Online video has become fertile ground for brand marketers increasingly through video commerce. “The Chinese watch nearly 6 billion hours of video a month,” said Danielle Bailey, L2’s head of Asia-Pacific market research. A ‘hot spot’ in Revolve’s shoppable video. Clickable “hot spots” blinking in the video pulled up a product page and “buy now” button. A recent mini-collection of clothing, created to raise money for Stand Up to Cancer, was promoted through shoppable video that premiered in China on messaging apps WeChat and Weibo. Most recently, Revolve has experimented with shoppable video internationally. “RevolveMe creates a community that feels both insider and stylish - which translates to users playing around with fashion and ultimately making sales,” said Navas. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 49,000 apparel, footwear, accessories and beauty styles. ![]() Karanikolas said its responsible for driving millions of dollars in sales a year. REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. We guarantee you won’t be able to stop looking at their stylish clothing images in the hottest locations around. All of the #RevolveMe content is made shoppable in the homepage corral. So follow, like, add REVOLVE on Instagram, Facebook, Snapchat, Twitter, Youtube, and Pinterest. ![]() Its RevolveMe program encourages customers to tag their Revolve-bought outfits with the hashtag for a chance to be featured on the website’s homepage. Pricier brands like BB Dakota, Equipment and One Teaspoon keep Revolve’s selection high end.Īs an online-only company, Revolve has relied on user-generated content to drive customer confidence, since they can’t see and try on products in physical stores. Karanikolas hesitates to use the term “fast fashion,” with its connotation of cheap goods, but the speed of the algorithm allows Revolve to make rapid-fire decisions and add hundreds of products to its “new” tab daily, an important ability in the quick-consumption fast fashion era, akin to Asos, which also updates its offerings daily. China is notoriously difficult to crack for outsiders who struggle to translate their brand for the country’s crowded, mobile-driven market. Revolve credits its data-driven approach with helping its overseas growth. China is its biggest international market, with revenue there climbing 80 percent year over year. ![]()
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